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Outdoor brands: green by default?

With spring coming up and winter sportswear on sale, outdoor brands are doing great business. The products on their websites are surrounded by images of beautiful landscapes. This ‘natural’ branding...

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Brands commit to clear Chinese waters

Remember Greenpeace’s Detox Campaign – “Adidas and Nike need to detox”? The aim of this campaign is to put a halt on water pollution by fashion brands and their textile factories. Greenpeace is...

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